Great post about a nifty new tool for the research that should guide every good PR campaign!

Here is my example of a Google Trends search for a topic near and dear to my heart – “a cappella!”

My PR Master

Planning an effective PR campaign has some similarities to writing a good speech: You don’t only have to think about WHO will transport the message, but also HOW he or she will do it. Sometimes an emotional appeal is the best way, and sometimes merely presenting the facts would be the better choice. But how do we decide? 

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