Making the Investment

When starting a new job, it’s easy to get sucked into the newness of it all. You want to do well, you want to be sure that your organization values your presence, and the everyday treadmill can feel as though it’s on incline 8.0 at speed 7.5.  However, as one of my superiors recently mentioned in one of my company’s “peer lunches,” it is critically important that we all take time to “make the investment.”

What did she mean by “make the investment?” She meant that as young professionals,  our personal brand and reputation does and should extend past the confines of our current job.  We spend all day (and sometimes nights) investing in our clients, making sure they are succeeding in achieving their goals, but we have to take time to invest in ourselves.  

Much like our clients have business goals to guide their strategic communications,  we should have career goals to guide our strategic personal branding.  Here are 5 steps to help all of us make the investment in ourselves:


1. Write down two goals you’d like to achieve in your next year of your career. Note- these should be personal goals, not client-based or company-based.

2. Ask yourself, your peers, or even your boss (where applicable) what the best way is to achieve these goals.  What do you need to do between points A and B? Write these down in specific, realistic terms.

3. Start with the simplest action first. (I find tackling a daunting list can be best achieved by easing yourself in.)

4. Congratulate yourself! Take the time to celebrate that you’re making an investment in your long-term professional brand.

5. Complete the rest of the actions on your pathway list.  Now celebrate! You’re well on your way to achieving your goals,  and you’ve taken the time to make the investment.